If you see less than six out of ten women wearing rubber sandals today then you are not looking down very much, as for the past several years designers of footwear have been coming up with hundreds of cool ideas for flip flops to appeal to every fashion design on the market. Men and women both have embraced these open toed shoes, and use them at home, work, school, and just about any casual setting you can imagine.

Corporate gifting of flip-flops are one of the most popular items in the branding market today. By creating a three dimensional mold with their company name or logo on the sole of the rubber sandal, every time the person wearing them takes a step in the sand it spells out the brand in the sand. Other variations make it so the wearer will see an advertisement of some type before slipping on their sandals. In the early 1990s, it was cheap sunglasses that the Blues Brothers made so popular in their movie. Now inexpensive rubber footwear has the stage, and the audience varies from juvenile to senior citizen.